Vita Harris FCB

Vita Harris

Vita Harris is global chief strategy officer at FCB, previously chief strategy officer at DraftFCB. Prior to the merger of Draft and FCB in June 2006, Ms Harris was exec VP and director, insight services at Draft, New York. There she pioneered an approach called Behavior Path Marketing to mine consumer insights to relevant marketing-communications programs. Before joining Draft in 1996, Ms Harris was senior VP-group research director at N.W. Ayer & Partners, and she began her career at Saatchi and Saatchi Compton. In 2010, Ms Harris was named a 2010 AAF AdColor Legend.

Twitter: @FCBglobal

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