Crisis Management, When a Good Reputation is More Valuable than Money

Stefania will be presenting real case studies of crisis management during NFL scandals and Colgate/Palmolive involvement at SuperBowl 50.

Using online sentiment analysis and real time monitoring, we’ll discuss the actual value of online negative and positive perception and how it may affect business forecasting, brand reputation and share of voice. Last but not least, Stefania will provide actionable advices on how to manage and strategize for the unexpected.

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