Conference Program

8:00am – 8:50am
Registration & Coffee
Morning Sessions
8:50am – 9:00am
Conference Welcome
Seth Grimes, Alta Plana Corporation, conference chair
9:00am – 9:20am
Take Sentiment to Market, At Scale
Michael Jones, Salesforce
9:20am – 9:40am
Measures that Matter
Melissa Davies, Johnson & Johnson
9:40am – 10:00am
“A Good Reputation is More Valuable than Money”

10:00am – 10:20am
Leverage Value-Based Consumer Segments Using Social Media Data
Ravi Iyer, Zenzi

10:20am – 10:30am
Natural Language Machine Learning: A method and a challenge to our industry competitors, partners, and friends
Seth Redmore, Lexalytics

10:30am – 11:00am
11:00am – 11:30am
Panel: Vision & Opportunity

11:30am – 11:50am
Growing Importance of Text Analysis in Customer Service
Rohan Sinha, Qualtrics

11:50am – 12:10am
Applying Text Analytics and Machine Learning to Assess Consumer Financial Complaints

12:10pm – 12:30pm
How Machine Learning Changed Sentiment Analysis, or I Hate You Computer. ;)
Katharine Jarmul, kjamistan

12:30pm – 1:30pm Lunch & Networking
Afternoon Sessions
1:30pm – 1:55pm
Keynote: Personality and the Science of Sharing
Jason Baldridge, People Pattern

1:55pm – 2:15pm
7 NLP Must-Haves for Customer Feedback Analysis

2:15pm – 2:35pm
Sentiment Analysis in Healthcare
Saeed Mehrabi, Mayo Clinic

2:35pm – 2:55pm
The Unreasonable Advantages of Deep Learning
Dan Kuster, Indico

2:55pm – 3:00pm
Powering access to online conversational content for social media listening, analytics, and learning
Steve Dodd, Socialgist

3:00pm – 3:30pm
3:30pm – 3:50pm
Tailor-Made Sentiment Analysis
Eduardo Valencia, MeaningCloud

Chaos & Curiosity
Adam Blumenfeld, Bottlenose

3:50pm – 4:10pm
Digital Experience Goes Mobile
Ben Gray, Applause

4:10pm – 4:30pm
4:30pm – 4:50pm
A Neuroscience Perspective on Mobile-Conversion Drivers
Diana Lucaci, True Impact

4:50pm – 5:15pm
Keynote: Turn Emotion into Business Impact
Anjali Lai, Forrester Research

Networking Reception
5:15pm – 7:00pm
Networking Reception
Join us for drinks and hors d’oeuvres


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